Business Coaching Yorkshire

Business Coaching Yorkshire

Business Coaching Yorkshire.

Business Coaching Yorkshire – Coaching, but not as we know it. 


When we think about Business Coaching Yorkshire, most of us are familiar with the term Coaching because we hear about sportspeople getting a new performance coach; defensive coach, mindset coach, nutrition coach, strength and conditioning coach etc. 


Imagine you are talking to a naturally gifted friend at sports — perhaps, tennis or golf, but any sport will do. They tell you that they intend to go professional and turn their hobbies into full-time occupations.


After you congratulate them and wish them the best of luck, one topic that would naturally emerge would be to explore who would be coaching them on the next stage of their career. If they are joining a team, the team will provide a coach. If it’s a solo sport, they’ll have to think long and hard about their coaching partner as they transition into the world-class player they hope to be.


But then imagine that they told you that they were going to get there without a coach and work things out onf their own. They think their talent and passion will transform them into the best in the world in their chosen discipline. What would you think their chances of becoming best in class? I think it would be pretty unlikely. If anyone knows a top player in any sport who coaches themselves, I’d love to hear from you. 


And yet, when our friends make the same decision in the context of business — they hope will become a massive success — most of us wouldn’t even think about coaching, and perhaps surprisingly, most Business Leaders don’t either. And I, of course, believe this is a shame. 


So, why don’t more people take on a Business Coach?  


There are, of course, many reasons. Some business people I speak with think that a business coach is only for the rich and will cost a lot of money. I can’t possibly tell you that business coaching is cheap, and if it were, you would probably be using the wrong coach. But what I can tell you is that business coaching should be an investment that returns several times over your investment. 


On more than one occasion, I have been told that “I don’t need a life coach” or “I don’t need a career coach” even I don’t need a therapist.  


I am none of the above. Although you could argue that I indirectly influence all through business coaching. All three of those disciplines have their place. What is telling is the number of times I read the statement that coaching is not therapy, which indicates that many people see it as or think the two could be confused. 


Why don’t UK business people see as much value in coaching as people who use a sports-based coach?  


I don’t know the honest answer, but I think it could be because, unlike sports-based coaching, where someone who has the requisite experience is trained as a coach, the academic world seems to be taking on an asymmetric approach to coach training. 


Academic institutions and coaching awarding bodies teach what they term “pure coaching”. Coaches are trained to “draw out” the client’s wisdom rather than offer specific advice or guidance. Pure coaching dictates, teaching and advice-giving have no place in a coaching relationship. It’s all about asking questions and helping your clients “find their own answers.”


The problem with this definition of coaching is twofold. Firstly it could encourage coaches who do not have the required level of experience to take on a coaching assignment for which they are grossly underqualified. Secondly, it might cause coaches who do have direct experience of what their client is going through to hold back instead of offering a valuable shortcut. For these two reasons, in my opinion, the “pure coaching” philosophy could start to undermine the value of coaching. 


But I do understand the argument for improved coach training and skills development. 


There is a low barrier to entry. You do not need any qualifications, or experience for that matter, to call yourself a coach. Following redundancy or a career break, many jump into the profession as a “stopgap” until they find a job. Some of the people who do this turn out to be excellent coaches and stick with it because they succeed in it; many don’t.  


There are some excellent business and executive coaches. Coaching can be a gratifying job; without wishing to be arrogant, I could easily retire right now, but I would miss my role as a coach and mentor. I absolutely love it. For sure, I pick and choose my clients, but I am passionate about coaching, and my life would be less rich without my coaching clients. Many of my coaching colleagues feel the same. 


My Business Coaching Approach. 


Although it would seem that the coaching academics don’t agree with me. 


I firmly believe in the power of a good coach; I just don’t feel that one size can possibly fit all. In my opinion, for the client to receive the best experience and ROI from business coaching, they must get the best possible fit with a coach, 


The coach must have appropriate knowledge and expertise, the relevant experience gained at a suitable level of seniority, a proper methodology and most important of all, a compatible personality. 


Coaching can address so many things, but you should get someone who specialises in a specific area. I focus upon turning strategy into action.  


How to Turn Strategy into Action

Stay ahead of the wave