We live in a rapidly changing world

We live in a rapidly changing world.

Like it or not, we now live in a business world of uncertainty and rapid change, and the pace is breathtaking. 



You might feel alienated from your regular business life and the business world you have grown to know so well. The old tricks of your trade don’t seem to cut it anymore. You may not say it, but you have a lingering sense of uncertainty that you can’t shake off. 



Conditions like this present enormous challenges for everyone, including us as business leaders, yet it also offers potentially huge benefits.



We face a new outlook, a new perspective. When things get upended like this, and the veneer of normalcy is gone, it reveals what’s underneath. Warren Buffett has said more than once: “You only find out who is swimming naked when the tide goes out. 



But what might Warren Buffet say today as we deal with several opposing currents and myriad obstacles? That’s the stuff of whirlpools. A whirlpool is a body of rotating water produced by opposing currents or a current running into significant barriers.



So, what do you do about it?  The first thing is to understand it. 



Rapid change and unparalleled uncertainty have created thick fog. The military calls this the fog of war, and the fog of war has well and truly enveloped the business world. 



And speaking of the fog of war, the military use the the acronym VUCA which neatly sums up the fog of war and fits with today’s business environment. We call it VUCA


What is VUCA, and why do you need to understand it?

Your Response to VUCA Could Save Your Business

How to harness VUCA for business success.


VUCA is an acronym for Volatility, Uncertainty, Complexity and Ambiguity. 



Like many Business People, VUCA may have left you feeling unsure and out of sorts with yourself. It is a feeling that can initially seem vague – a sixth sense in the pit of your stomach that something is fundamentally not quite right. 



That is what VUCA does. It is debilitating, and if left unchecked, it will suck you and your business into that downward spiral.  



VUCA causes fear, and fear causes inaction because when people don’t know what’s coming next, they tend to dwell on the dangers and hazards.  



The nature of VUCA is organic. VUCA is viral, and if left unchecked, VUCA mutates and multiplies, drawing people and organisations into a downward spiral of negativity and fear.  




A VUCA environment demands we look at new ways of motivating and returning our businesses to a stable state. 



VUCA presents enormous challenges for us as business leaders, yet it also offers potentially huge benefits.



Volatility, Uncertainty, Complexity and Ambiguity are here to stay. How are you going to respond?

You might start with some of these ideas.  

Four themes to maintain focus

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