What is VUCA, and why do you need to understand it?

What is VUCA, and why do you need to understand it? Click To Tweet

WHAT IS VUCA?

Sometimes referred to as “the fog of war”, the military coined the acronym “VUCA” in the late 1980s. VUCA is an acronym for Volatility, Uncertainty, Complexity and Ambiguity. The term describes the incredibly fast-moving and unpredictable environment within which the military operates. The only operational certainty within an active military climate is VUCA. 

Why do you need to understand it?

VUCA causes fear, and fear causes inaction because when people don't know what's coming next. Click To Tweet
We live in a world of rapid change, and the pace can be breathtaking. A rate of rapid change like this creates V.U.C.A – Volatility, Uncertainty, Complexity & Ambiguity.  

VUCA causes fear, and fear causes inaction because when people don’t know what’s coming next, they tend to dwell on the dangers and hazards of what might happen, which are primarily out of their immediate control. 

The nature of VUCA is organic. VUCA is viral, and if left unchecked, VUCA mutates and multiplies, and it is sweeping people and organisations along with it.  

A VUCA environment demands that we look at new ways of motivating and returning our businesses to a profitable state. Meaning, a business leaders’ challenge is to learn how to operate in a continuous state of VUCA.  

VUCA presents enormous challenges for us as business leaders, yet it also offers potentially huge benefits.  There are many potential factors which can contribute to “VUCA” in our lives.  Understanding the effect each one has is important to flushing out the

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